Coming soon
Guide
The vertical SaaS market map
The three steps I use to map a market: find every company, cut the ones that will never buy, find the people who decide.
Get it first (opens in a new tab)Free GTM resources
Guides, templates and plays for finding companies with a reason to buy. New ones go to The Insider Plays first.
Coming soon
Template
The account scoring sheet
Score any list on fit and timing in one sheet. See which accounts to work this week and which can wait.
Get it first (opens in a new tab)Coming soon
Templates
Signal-to-message openers
What to write when a company opens a new office, hires sales leaders or launches a product. One opener per signal, with the reason it works.
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LinkedIn
Follow on LinkedIn (opens in a new tab)Short posts on finding the right accounts and writing outbound people reply to.
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YouTube
Watch on YouTube (opens in a new tab)Watch me build it. Screen-share walkthroughs of real Clay tables, list cleanup and signal tracking, start to finish.
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The Insider Plays
Subscribe free (opens in a new tab)One GTM play for vertical B2B in each issue: what to look for, where to find it, and the message to send.
Latest: Your competitor's followers already know the category → (opens in a new tab)