For sales-led vertical B2B SaaS teams
I find the companies that have the problem your product solves, and turn what I find into outbound they reply to.
Your market
Hundreds of companies that fit
One stands out
Corvin Storeworks
What's happening
More reps in more places. Coverage gets harder to manage.
Your message
Saw Corvin is expanding into the Southeast and hiring regional sales directors to run it…
Their reply
Funny timing. We were just talking about this.
If you sell: software that helps field sales teams plan routes, log visits and manage territories.
Everyone fits. No one stands out.
Cinderwell Roofing · solar and roofing installer
Why it might matter: New territories plus new managers is when routing, coverage and visibility tend to get messy.
Not confirmed: whether they already have a tool. So the email asks.
Subject: Phoenix and Tucson
Hi Sloane,
Saw Cinderwell opened Phoenix and Tucson and is hiring door-to-door managers for both.
When a team adds cities this fast, the first thing that slips is usually knowing which rep covered which neighborhood, and when.
Is that already handled, or still being figured out?
If you sell: software that helps ecommerce brands handle returns and exchanges.
Everyone fits. No one stands out.
Thornmere Supply · outdoor apparel brand
Why it might matter: A category where sizing drives returns, a tighter policy and a new returns hire, all in one season. That can point to returns getting expensive.
Not confirmed: whether it's routine housekeeping. So the email asks.
Subject: footwear and the 30-day window
Hi Amira,
Noticed Thornmere added footwear this spring and moved returns from 60 to 30 days around the same time.
When brands add a category where fit is hard to judge online, returns often grow faster than the process built to handle them.
Was that part of the reason for the change?
If you sell: analytics software that helps grocers understand shoppers and store performance.
Everyone fits. No one stands out.
Sablebrook Markets · 34-store regional grocer
Why it might matter: A loyalty relaunch and a brand-new insights role suggest they're collecting more shopper data and want to do more with it.
Not confirmed: whether they have the tools yet. So the email asks.
Subject: your new insights role
Hi Mateo,
Saw Sablebrook relaunched its loyalty app and is hiring its first Director of Customer Insights.
That usually means a lot of new shopper data, and pressure to show what it's worth. Five new stores make that question bigger, not smaller.
Who's deciding how that data gets used across the stores?
Which list would you rather hand your team on Monday?
See who you're missing (opens in a new tab)Your CRM and data tools sort by size, industry and title. None of them know what makes a company need your product. So the list stays broad, the message stays generic, and the replies don't come.
All four come back to one gap: knowing who has a reason to talk to you, and why.
Follow one account. You sell field sales software. Corvin Storeworks sends reps into retail stores.
What was happening at your best customers when they said yes?
On the Corvin account
Your best customers bought when they added territories faster than their managers could keep track of reps. The trigger was growth, not company size.
I look for public signs of the same situation. Job posts, expansion news, new locations, leadership changes.
On the Corvin account
Corvin announced expansion into the Southeast last month. Four regional sales director roles are open.
Who owns the problem, who feels it first, and who signs. With checked contact details.
On the Corvin account
VP of Field Sales (owns coverage). The new regional directors once hired (feel it first). Sales ops manager (will evaluate tools).
Every email is built on what's happening at that company. I test angles and keep what gets replies.
On the Corvin account
Subject: the Southeast expansion
Hi Marisol,
Saw Corvin is expanding into the Southeast and hiring regional sales directors to run it.
When reps spread across new states, managers usually lose sight of which stores got visited and which didn't.
How are you planning to keep coverage visible while the new teams ramp?
Angles tested on accounts like this: store coverage · ramp time for new reps · manager visibility
The search keeps going, so new companies with the same signs reach your team with the reasons attached.
On the Corvin account
Next month, the next company that announces an expansion and starts hiring regional leaders shows up on its own, with the reasons already written down.
AI makes the digging faster. Knowing what to dig for is the job.
Your market, always mapped. New companies added as they appear.
Live signals, watched. You hear when something changes.
Your CRM, enriched with the why, not just emails.
Account brief · Corvin Storeworks
Confidence: Medium. The expansion and hiring are confirmed. Whether they already have a tool for this is not.
I build the system and run the outbound.
For: teams that need more of the right conversations and don't have people to chase them.
I handle: why your customers buy · finding the companies · finding the people · writing, sending and testing · reporting what works
You: take the conversations.
I build the system. Your team runs it.
For: teams with good sellers who spend too long on research.
I build: research workflows for your market · a research assistant for your reps · message angles · docs and training
You: run it. You won't need me in the loop.
Research Corvin Storeworks for our field sales app.
Findings
People to contact first
Ways to open the conversation
I spent 2.5 years at The Kiln, one of Clay's leading partner agencies (acquired by 2X in 2026), building research and outbound systems for 20+ B2B companies.
Every project came down to one question: which companies have a reason to talk to you right now, and how do you know?
Redstone GTM is built around that question. I do the research, build the systems and write the messages myself.
From people I worked with at The Kiln, on LinkedIn.
I worked closely with Ankit as our RevOps team implemented Clay into our GTM tech stack, and he was instrumental in helping us realize value from the platform quickly. Ankit brought a strong POV on the design of our workflows and tables that aligned to our business, and he built some very cool custom research signals for us. … Ankit provided clear, consistent updates, surfaced blockers early, and delivered thorough documentation and workflow maps that enabled our team to own and maintain the solution independently.
What really sets Ankit apart is his ability to deliver sophisticated solutions while keeping client budgets in check and maximizing ROI. He's also an excellent communicator - he can break down complex technical concepts in a way that makes sense to everyone on the team. … Ankit has this great combination of deep technical skills and business sense.
What stands out most is how dependable he is in every collaboration. Whenever we tackle a project together, I know it’s a task that will get done with excellence. His mix of creativity, precision, and follow-through makes him an invaluable teammate and a true asset to any organization.
Working with Ankit has been amazing, he is really thoughtful in the design and building of our Clay tables. We were doing a very complex data test across 20 providers, 3 data types, and 4 global regions with 40+ sub-regions. It required building out one core template + sourcing workflow that would ensure data consistency, cost-consciousness, and be easy to replicate across all of the regions and sub-regions.
I share the plays I use, free. Pick where you like to learn.
Short posts on finding the right accounts and writing outbound people reply to.
Watch me build it. Screen-share walkthroughs of real Clay tables, list cleanup and signal tracking, start to finish.
One GTM play for vertical B2B in each issue: what to look for, where to find it, and the message to send.
Latest: Your competitor's followers already know the category → (opens in a new tab)
Coming soon. Subscribers to The Insider Plays get each one first.
Coming soon
Guide
The three steps I use to map a market: find every company, cut the ones that will never buy, find the people who decide.
Get it first (opens in a new tab)Coming soon
Template
Score any list on fit and timing in one sheet. See which accounts to work this week and which can wait.
Get it first (opens in a new tab)Coming soon
Templates
What to write when a company opens a new office, hires sales leaders or launches a product. One opener per signal, with the reason it works.
Get it first (opens in a new tab)You tell me what you sell. I tell you where I'd look first.
Email me at ankit@redstonegtm.com Message me on LinkedIn (opens in a new tab)
